The Importance of a Plan

Dated: April 1 2020

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Thinking of selling your home?  Just like any other project you would take on, when selling your home, you need a plan.  As a Realtor who specializes in listing and marketing homes, I believe strongly in using a strategic marketing plan for my listings.  This means having a set of strategies in place for every listing and then reviewing and amending those strategies as needed to complete the sale.  

Here are some of the questions we need to consider when marketing your home:

  • Who is our target audience (those most likely to purchase this home)?
  • What is the timeline on when you need to have the sale completed?
  • How does the location affect our marketing strategies?
  • Are open houses a possibility for this listing?
  • Will the home most likely be a year-round residency or a vacation home
  • What price range will be listing in?  This affects the strategies we use as well

These are just a few of the questions that will need to be addressed in listing your home.  From these, we would then formulate a plan of action.  I like to think of it like a game plan for a sports team.  Most successful football teams have the first several plays scripted as they start the game.  Then they make adjustments as needed to win.  This is the same appreach we will take when listing your home.  In the end, my goal is to sell your home for the most money possible in the least amount of time.  

I'd love to help you reach your goal of selling.  Give me a call today and we can talk about your situation.  You can reach me at 606-492-5169.

Bobby Sutton, Realtor

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Bobby Sutton

As a licensed Realtor in the Somerset, Pulaski County, and Lake Cumberland area, my goal is to deliver to you great, friendly service matched with solid professional expertise and knowledge of the rea....

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